Oui, i'm no expert on this, but I'd say all the closed servers had their scripts and considering my.com bought all the copyrights and, well, nothing gets lost in 21st century, the names, the item descriptions etc. all exist somewhere deep in the game files... or something like that idk. The new stuff can always be translated and integrated into games files via a professional translation team, then again it's not cheap, what's in it for the game? More players? As long as they don't do free ads or pay money, they're not actually useful to the game. Sure, they might mention the game to their family, friends and close ones but let's be real here, not everyone will play the game for a long time & pay money to keep it alive. So it'd be money spent for nothing, which would most likely drive the servers/the game (the servers other than RU at least) closer to being shut down completely.