Many of you have got the right point and nothing can be added to that.
The thing as well as the fact itself is that if you want to be very strong, to be one of top players or at least to compete with those in whatever way, you have to paypal and I mean A LOT.
If you are ready to paypal in some game, you don't bother much about prices. That's the fact.
This problem counts for common/free players (and there is no game which can survive without those as equal as without paypalers). Game itself was always one of the most challenging games out there, they just made it far more challenging and that's the main reason why old members leave and new ones refuse to continue gaming after they reach lvl 3.
The fact is that PRICES should be lowered. That's the fact and in my opinion the only way for game to secure its future.