"
Buy Now" button is one of the options we can find for each lot in the
Auction House, the other button being "
Raise" (make/put a bid).
Simply put, it is a testament of the ever-present internal juggling act that balances "desire/need/want" with what's one willing to "sacrifice" to get. If the result of such calculation (can be as fast as a blink of an eye, or as slow as a level 5 aiming to max his/her red medals allowed before finally leveling up), that peeps in the biz calls "Value" is deemed justified, then they will in all likelihood fork over the cashola.
Obviously, "Time" is a major variable in the forementioned calculation. The higher one's threshold, the lower the "Value" one puts on a lot, aka the less they're willing to "Sacrifice". Vise versa.
Another variable in the calculation is "Rarity". This isn't just limited to one of the kind items. A numismatist will tell you that a high mintage but extremely popular coin beats low mintage coin that nobody wants all day, every day. If a particular item is in demand enough outstripping supply, a virtual "shortage" or rarity condition ensues. By no means the item become impossible to find. It's just that lots with "Low" and "Normal" prices are gobbled up quickly, leaving only the high priced and gouged up lots, if any at all. It's this "Fear" of missing out on a "rare" (real or virtual) yet coveted item, or fear of price inflation for waiting too long that contributes in determining "Value".
All the consideration above take us back the other option. That is what the "Raise" (make a bid) is for. This option is for those who don't mind waiting longer to get the lot, those who don't think the item is rare enough to justify the asked price of "Buy Now", even at the risk of not getting it at all, beaten by someone else who "Values" that item more than them. (I could go on and approach from Abundance Mentality vs Scarcity Mentality angle. But, let's not
. I'm getting way, way off topic already
)
How does it work? "
Buy Now" = instant gratification. The player receives a mail (package) with "
Valuables" that can be "
Removed" into his/her inventory. "
Raise" = delayed satisfaction. #IF# nobody else bid on the item (#OR# use "Buy Now") #AND# the player is the highest bidder at the end of listing time, #THEN# the player receives the mail/package as stated earlier, #ELSE# the player receives a notification of having been outbid and be refunded via mail. #ENDIF#